Marketing Manager

Location: Toronto, ON (Hybrid)
Type: Full-time
Closing Date: June 18, 2025

About RxFood

RxFood is transforming food into medicine through technology, AI, and clinical care. We help individuals improve their health through personalized nutrition guidance powered by real-world food data, evidence-based interventions, and integrated care pathways. 

Our platform serves individuals managing obesity, diabetes, cardiometabolic health, menopause, and other chronic health conditions. Through partnerships with healthcare providers, insurers, pharmaceutical companies, employers, and digital health organizations, we're building the infrastructure that makes personalized nutrition accessible at scale. 

As we continue our rapid growth, we're seeking a Marketing Manager who can connect product, partnerships, clinical outcomes, and storytelling into a cohesive growth engine. 

The Opportunity

This is not a traditional marketing role. 

We're looking for a highly accountable, hands-on marketing leader who can translate complex healthcare, nutrition, AI, and outcomes data into compelling narratives that drive awareness, engagement, adoption, and revenue growth. 

The ideal candidate is equally comfortable developing strategy, creating content, managing campaigns, supporting enterprise partnerships, analyzing performance metrics, and working cross-functionally with Product, Clinical, Customer Success, Sales, and Executive Leadership. 

Success in this role will be measured by tangible business outcomes, including pipeline generation, partner engagement, product adoption, member growth, and brand credibility. 

What You’ll Do

Growth & Demand Generation 

  • Develop and execute marketing campaigns that support enterprise growth and revenue objectives. 

  • Generate qualified opportunities through digital marketing, events, partnerships, referrals, and thought leadership initiatives. 

  • Support lead generation efforts for insurers, employers, healthcare systems, pharmaceutical partners, and channel partnerships. 

  • Optimize acquisition strategies through continuous testing and performance analysis. 

Content & Storytelling 

  • Own the development of marketing content across all channels. 

  • Translate clinical outcomes, user success stories, product innovations, and partnership announcements into compelling narratives. 

  • Create blogs, case studies, presentations, white papers, newsletters, social content, webinars, and executive communications. 

  • Ensure all content aligns with RxFood's brand voice and evidence-based approach. 

Product Marketing 

  • Lead go-to-market strategies for new products, features, and clinical programs. 

  • Develop messaging, positioning, value propositions, and launch plans. 

  • Partner closely with Product, Clinical, and Customer Success teams to identify opportunities for adoption and engagement. 

Partnership Marketing 

  • Collaborate with strategic partners including insurers, pharmaceutical companies, healthcare organizations, and employers. 

  • Develop co-branded campaigns, communications, and success stories. 

  • Support client launches and ongoing engagement initiatives. 

Brand & Communications 

  • Strengthen RxFood's reputation as a leader in precision nutrition and evidence-based digital health. 

  • Manage public relations, media opportunities, speaking engagements, awards submissions, and industry visibility. 

  • Maintain consistency across all marketing channels and materials. 

Analytics & Performance 

  • Establish and monitor key marketing KPIs. 

  • Track campaign performance, engagement metrics, conversion rates, pipeline contribution, and ROI. 

  • Present actionable recommendations based on data and insights. 

  • Use marketing performance data to continuously improve outcomes. 

 

What Success Looks Like 

Within your first 12 months, you will have: 

  • Increased qualified pipeline generation and partner engagement. 

  • Improved awareness of RxFood among key healthcare and enterprise audiences. 

  • Launched successful product and partner marketing initiatives. 

  • Created a scalable content engine that supports growth across multiple channels. 

  • Enhanced member acquisition, activation, and retention efforts. 

  • Built clear performance reporting tied to measurable business outcomes. 

 

What We’re Looking For 

Required Experience 

  • 4-7 years of experience in marketing, growth marketing, product marketing, or demand generation, or a related field 

  • Proven experience managing marketing campaigns from concept through execution and analysis, across multiple channels 

  • Strong content development and communication skills, with the ability to translate complex concepts, data, and insights into compelling audience-focused messaging. 

  • Demonstrated ability to work cross-functionally and drive projects independently. 

  • Strong analytical and problem-solving skills with a data-driven approach to decision-making and optimizing performance 

  • Experience using marketing automation, CRM, analytics, content management, and reporting platforms, including Customer.io, HubSpot, Google Analytics (GA4), Google Search Console, WordPress/Webflow, Canva, and project management tools such as Asana. 

  • Exposure to product launches, go-to-market planning, customer lifecycle marketings, and partner marketing programs 

  • Strong written, verbal and presentation skills. 

Preferred Experience 

  • A background in  digital health, healthcare, wellness, SaaS, benefits, insurance, pharmaceutical, health technology environments, or other highly regulated industries. 

  • Familiarity with f healthcare communications, compliance considerations and evidence-based marketing. 

  • Experience supporting B2B, B2B2C, or enterprise sales organizations. 

  • Experience marketing AI-enabled products and a practical understanding of when and how to leverage AI tools to improve marketing effectiveness, accelerate execution, enhance personalization, and support data-driven decision-making.  Experience with health data, consumer engagement, or behavior change products is a big asset. 

 

Skills & Attributes 

You are: 

  • Outcome-oriented rather than activity-oriented. 

  • Curious, resourceful, and eager to learn in a rapidly evolving healthcare and technology landscape. 

  • Adaptable and comfortable operating in a fast-paced startup environment where priorities can evolve quickly. 

  • Equally comfortable thinking strategically and executing tactically. 

  • A strong storyteller who can turn clinical outcomes, customer successes, and product innovation into engaging content and campaigns. 

  • Highly accountable and proactive, with a strong sense of ownership. 

  • Data-driven, with a habit of measuring results and continuously optimizing performance. 

  • Collaborative and confident working with cross-functional teams and external partners. 

  • Passionate about improving health outcomes through better nutrition, technology, and evidence-based innovation. 

Why RxFood 

At RxFood, you'll have the opportunity to help build a category-defining company at the intersection of healthcare, nutrition, AI, and behavior change. 

Our team is small, ambitious, and deeply mission-driven. Every person has the opportunity to create meaningful impact, influence company direction, and help millions of people improve their health through better food choices. 

If you're excited about solving meaningful problems and building the future of nutrition-powered healthcare, we'd love to hear from you. 

Salary Range: $80K - $110K plus equity  

How to Apply

Please submit your cover letter and resume with the subject line "Marketing Manager" to careers@rxfood.com.

RxFood is an equal opportunity employer committed to providing accommodations at all stages through recruitment and employment in accordance with applicable human rights and accommodation legislation. If contacted for an employment opportunity, please advise Human Resources at careers@rxfood.com if you require accommodation, including in order to apply for a position.